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| | ABOUT NEW MINDSET MARKETING |
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| | With 20 years in corporate America, Karla Pieuch has delivered success to international, national and local level companies utilizing her strategy planning and go-to-market skills. Karla has spent equal time in both sales and marketing and knows the value of developing tools that deliver results. Karla believes that business success equates to a robust economy. Her ability to bring about focus and efficiencies for businesses of all sizes is the New Mindset Marketing difference.
- While at SkyTel, Karla was part of a team that tripled their customer base, using partnership marketing, advertising and event marketing to achieve desired results.
- As one of the original Iridium executives, Karla launched the North American marketplace, managing a $10 million MARCOM budget.
- Using her project management and speech writing skills, Karla guided a re-direction of the Denny’s Franchisee Organization’s web site to better communicate to members.
- Karla has volunteered for the Fountain Hills Unified School District, the FH Mentor Program and the Golden Eagle Foundation, creating marketing tools and a web site presence to take their organizations to the next level.
- The FHUSD’s brochure & media guide won a 1st Place Excellence Award for their Print Media Campaign from the Arizona State Public Relations Association.
- The Fountain Hills Mentor Program won a 1st Place Golden Bell Award for Quality Leadership & Advocacy for Children in Public Schools from the Arizona School Board Association.
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| | What Clients Say about New Mindset Marketing . . . |
| | Little is more influential than praises from clients about the value New Mindset Marketing has brought to their organization. Here are just a few:
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- Dr. Bill Myhr, Superintendent, Fountain Hills Unified School District #98
1st Place Excellence Award for Print Media Campaign - AZ State Public Relations Association Award
“Karla’s creative approach to marketing and design helped us promote our student achievements and quality programs in our new media guide. Karla understood the goals of our school district and teamed with Board of Directors, Principals and Administrators to communicate our message and achieve our objectives."
- Jeannie Ryan, Administrator, Fountain Hills Mentor Program
1st Place Golden Bell Award for Quality Leadership & Advocacy for Children in Public Schools - AZ School Board Association
“Karla grew the Mentor Program from 50 mentors to 120 mentors and assisted in the training of over 65 mentors. She provided the leadership and organizational skills necessary to take our program to the next growth level, including content design and implementation of a web site, authoring articles and presentations and developing cost efficient outreach tools like bookmarks, banners, posters and training modules."
- Ralph Norman, President, Golden Eagle Foundation
“When developing and implementing strategy, Karla brought thought, reason and discernment to the table, all the while leading with consensus. Her thorough understanding and appreciation of the direction needed for our organization and the path taken to achieve the desired results has provided us a comprehensive blueprint to follow."
- Donna Biczo, Owner, Loving Angel Pet Sitters
“Karla’s strategic guidance helped launch my business to the highest number of qualified potential clients. Karla is creative and sensitive to budgets and timelines. Her level of experience works in a real time setting and she is up to date on the best way to communicate in today’s environment."
- Sarita Fernandes, Senior Director, Product Management and Product Marketing at Reliance Globalcom
“Karla is a driven marketing professional who thinks holistically and puts together programs to meet and exceed a wide variety of business goals from increasing market share, building awareness, improving customer relations, to demand generation. Karla works effectively across the organization to gain consensus and is a great communicator."
- Don Goodwin, Director of Sales, Strategic Partners, Iridium North America
“Working with Karla Piecuch is a great experience. At INA she was a highly-charged, turned-on MARCOM guru. She only had one speed--on! If you're team is looking for a full-force MARCOM expert, look no further than Karla."
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